The new 2024 Amazfit athlete, Kelvin Kiptum, holds the world record in the men's marathon at an astonishing 2:00:35. He aimed to surpass the 2-hour mark at Rotterdam and target Olympic glory in Paris 2024. However, tragedy struck when Kelvin and his coach, Gervais, were killed in a devastating car crash in Kenya on February 12th, 2024. The video, filmed in Kenya in January, edited in London, and released globally in early February, happened to be his final collaboration with Amazfit.